Our Sponsors


Asahi UK Ltd. is the UK and Ireland subsidiary of Asahi Europe Ltd. Asahi UK Ltd. has responsibility for the development of the following Super Premium brands across the UK and Ireland; these include; Peroni Nastro Azzurro, Pilsner Urquell, St Stefanus and Kozel. Through its distribution discipline, supplemented by engaging and innovative marketing activities Asahi UK is bringing value back into the Super Premium Beer category. More information can be found at



Britvic is the largest supplier of branded still soft drinks in Great Britain (GB) and the number two supplier of branded carbonated soft drinks in GB. The company combines its own leading brand portfolio including Robinsons, J2O, Drench, Purdey’s, Fruit Shoot, R White’s, Britvic Mixers and Juices, with PepsiCo brands such as Pepsi Max, Tango 7UP and Lipton Ice Tea, which Britvic produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements. Operating in both the Take Home and On-Premise channels, Britvic offers its customers a portfolio of soft drinks to meet every consumer occasion and has a strong track record of delivering successful innovation.

For more information and recipes, visit www.sensationaldrinks.com


Budweiser Brewing Group UK&I is one of the world’s leading global brewers. Our portfolio of over 200 beer brands continues to forge strong connections with consumers, and we are proud to offer the UK’s leading premium beer and cider brands, including global brands Budweiser, Corona and Stella Artois; international brands Bud Light, Michelob ULTRA, Beck’s, Leffe, and Hoegaarden; and local champions Bass and Boddingtons.

We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are a founding member of the Portman Group, member of the British Beer and Pub Association, supporter of the Drinkaware Trust, have partnered with the Alcohol Education Trust and are a signatory to a number of pledges as part of the Public Health Responsibility Deal. Our Dream is to bring people together for a better world.



CGA is the data and research consultancy of choice for the out-of-home food and drinks market, specialising in market measurement, consumer research and location planning. What sets CGA apart is its unique ability to access the three key types of data (supply, demand and consumer) and then triangulate this data to provide the most complete and accurate picture of anyone in the out-of-home sector. CGA’s mission is to use its phenomenal data and expert insight to give brands the competitive edge and get them where they want to be, faster.



Coca-Cola European Partners is the world’s largest independent Coca-Cola bottler and in Great Britain employs some 3,600 people. We are committed to minimising the environmental impact of our products and operations, with a particular focus on sustainable packaging, water stewardship and climate protection. As a major supplier to the hospitality sector we recognise the tremendous commitment it requires by operators to meet the evolving needs of consumers. We therefore offer must stock favourites like our iconic Coca-Cola glass bottle range, Schweppes, Fanta and Sprite brands and also new innovations like our Coca-Cola Signature Mixers, a range of mixers for premium spirits.



CPL Learning is the learning and development partner of choice for the hospitality and retail sectors, specialising in digital tools, learning content and delivery methods that engage, inspire and deliver results.

What sets CPL Learning apart is their expertise and ability to provide learning activities and courses in all forms. From renowned digital online courses, accessed by millions of users, to market-leading tutor-led training and workshops. CPL believes that blended is the key to L&D.

When coupled with their intuitive and pioneering learning management system, CPL’s clients benefit from a holistic learning and development experience tailored to them.

CPL Learning’s mission is to unlock potential through its pioneering approach to learning and development.



FENTIMANS have been making the finest quality natural, botanical drinks since 1905.  Their award winning beverages are hand crafted, using the finest natural ingredients from all around the world. To create a superior taste unlike other carbonated drinks, Fentimans make their drinks using the time-honoured botanical brewing technique. This traditional process takes a full 7 days from start to finish.

It is this traditional botanical brewing process that produces the depth of flavour, mouth-feel and rich texture which are the hallmark of Fentimans drinks today. This is the Fentimans way which has stood the test of time – with the knowledge and expertise being passed from generation to generation of the Fentimans family. The result is a superior tasting, natural range of beverages.

Fentimans can now be found around the world with distribution in over 70 countries. As well as a solid range of soft drinks, they also produce a broad range of mixers that are an ideal match for a variety of premium spirits and a delicious alcoholic ginger beer. Fentimans has gained a loyal customer base with an impressive social media following and continues to be a firm favourite with young and old alike.



HEINEKEN is the UK’s leading pub, cider and beer business. Committed to supporting a thriving on-trade – underpinned by an ethos of ‘Growing Together’, the company owns around 2,700 pubs as part of its Star Pubs & Bars business and employs almost 2,200 people. We’re passionate about our cider and beer brands and the outstanding service that we provide our customers to help them realise the full potential of their offering. Our unrivalled portfolio of brands includes Foster’s, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith’s, Bulmers, Amstel, Birra Moretti and Old Mout, backed by a full range of niche and speciality brands.

HEINEKEN is the Official Beer Partner of UEFA EURO 2020™ and are proud to have extended our UEFA Champions League partnership by another three years, from 2021 to 2024. In continuation of our sustainability strategy, Brewing a Better World, HEINEKEN SmartDispense™ is the first green, draught beer and cider cooling system – saving 72M pints of water and 207 tonnes of CO2 since launch five years ago. Our counter-top dispense system, BLADE, allows operators to serve draught no alcohol beer for the first time: a gamechanger for the category. We have also pioneered reductions in sugar across our cider brands, as consumers become increasingly health-conscious.  We are invested in providing a great quality experience for your customers every time, which is how HEINEKEN helps to grow your business.



The Swedish town of Kopparberg has been home to Kopparberg Bryggeri (brewery) since 1882.  More than 130 years later, the brewery maintains its independent production of the best-selling and tasting fruit cider that’s loved across the globe.

Kopparberg now boasts a portfolio of fruit refreshment products both within and outside of the fruit cider category, including the recently launched Kopparberg Premium Gin, a range of premium gins with the distinctive flavours that made Kopparberg famous. Enjoy Kopparberg with friends to unlock the feeling of the best times outside.




With 82,000 logistics and supply chain specialists in 1,300 offices across more than 100 countries, Kuehne + Nagel is one of the world’s leading logistics companies. Its strong market position lies in the Seafreight, Airfreight, Contract Logistics and Overland businesses, with a clear focus on providing highly specialised, technology-enabled solutions for major industries worldwide.

Within Contract Logistics, our KN Drinks Logistics teams provide world class capability to the drinks industry. Across the UK we employ 2,500 employees and have more than 2.5 million square feet of dedicated warehousing space. We offer a shared user network for warehousing and distribution in the on and off-trade and our customers include international beer brand owners, soft drinks, regional brewers, wines & spirits and pub retailers.



Molson Coors brews & distributes with one important mission, delighting the world’s beer drinkers. Operationally our focus is to be first choice for customers & consumers and this underpins everything we do. Our portfolio includes 2,000 of the best names in the business across beer, spirits, cider, wine & soft drinks. With a Wine range of 700 wines, 400 exclusive to on-trade and 150 Molson Coors exclusives, from reliably great house wines, to a sophisticated selection for celebrations, Molson Coors enables you to assemble the best possible offering for you and your business.



Poppleston Allen is the largest firm of specialist licensing solicitors in the UK; dealing exclusively with alcohol and entertainment licensing, regulatory crime, gambling and related training. As a result, it employs more licensing experts than any other firm to provide an unparalleled licensing service. Each year the firm is entrusted to manage over 8,000 applications of one sort or another by some of the country’s leading retail and leisure brands. This ranges from national pub companies and restaurant chains to independent operators, nightclubs, fast-food brands, cinemas and gambling operators.



Sky is the leading provider of entertainment and communication services which is built on over 25 years of market transformation and innovation.

Sky Business is the business-to-business division of Sky, providing a wide variety of commercial premises across the UK and ROI with unrivalled entertainment from unmissable live sport and breaking news, to the best drama and comedy, documentaries and films.

In addition to its entertainment portfolio, Sky Business provides communication services to its customers including Sky WiFi and Sky Ethernet.

Sky strives to be a responsible business and believes it can affect real change.

Sky Ocean Rescue was launched in January 2017 with the aim of shining a spotlight on the issues affecting ocean health, find innovative solutions to the problem of ocean plastics, and inspire people to make small everyday changes that collectively make a huge difference.



Bar Partners


STRYYK is a range of distilled non-alcoholic spirits designed to satisfy the increasing demand for a quality, modern and stylish alternative to alcohol. Distilled and bottled in the UK, the range consists of NOT GIN, NOT RUM and NOT VODKA

STRYYK has recently launched an innovative menu hack tool designed to help operators capitalise on the growing low and no category. By placing their asterisk against any cocktail where the base spirit is vodka, rum or gin means that it’s available as a non-alcoholic version. No more mocktails, no more compromise.

All the spirit, none of the alcohol ™



At almost double the size of any other brand, WKD is the undisputed total RTD category leader.  WKD has long reigned as Britain’s top-selling traditional RTD.

WKD Blue, the brand’s iconic flagship flavour, is the biggest-selling RTD variant in the on-trade, single-handedly accounting for over 20% of category sales.  WKD Blue’s enduring ‘must-stock’ status was underlined in November’s Morning Advertiser ‘Drinks List 2019’ tables, which once again showed WKD Blue at the very top of the RTD rankings.

Last year’s big news from the brand was the hugely successful launch of WKD Pink Gin flavour RTD. New WKD Pink proudly celebrates the nation’s love of all things pink in its own unique way. WKD Pink combines all the flavour and intrigue of gin with all the no-nonsense approachability of WKD, and has contemporised the brand, giving it a new vibrancy and freshness.

2019 saw WKD revisit its much-loved and highly effective Have You Got A WKD Side? campaign and revise and re-energise it for Generation Z consumers with the Find Your WKD Side platform. The refreshed approach is a more direct call to action whilst still being about consumers not taking themselves too seriously, embracing their carefree side and living in the moment.