Our Sponsors

Headline Partner

Sky is the leading provider of entertainment and communication services which is built on over 25 years of market transformation and innovation.

Sky Business is the business-to-business division of Sky, providing a wide variety of commercial premises across the UK and ROI with unrivalled entertainment from unmissable live sport and breaking news, to the best drama and comedy, documentaries and films.

In addition to its entertainment portfolio, Sky Business provides communication services to its customers including Sky WiFi and Sky Ethernet.

Sky strives to be a responsible business and believes it can affect real change.

Sky Ocean Rescue was launched in January 2017 with the aim of shining a spotlight on the issues affecting ocean health, find innovative solutions to the problem of ocean plastics, and inspire people to make small everyday changes that collectively make a huge difference.


Our Sponsors


AB InBev is one of the world’s leading global brewers. Our portfolio of over 200 beer brands continues to forge strong connections with consumers, and we are proud to offer the UK’s leading premium beer and cider brands, including global brands Budweiser, Corona and Stella Artois; international brands Bud Light, Michelob ULTRA, Beck’s, Leffe, and Hoegaarden; and local champions Bass and Boddingtons.

We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are a founding member of the Portman Group, member of the British Beer and Pub Association, supporter of the Drinkaware Trust, have partnered with the Alcohol Education Trust and are a signatory to a number of pledges as part of the Public Health Responsibility Deal. Our Dream is to bring people together for a better world. Learn more at www.ab-inbev.co.uk or on Twitter through @ABInBevUKI_News.




Asahi UK Ltd. is the UK and Ireland subsidiary of Asahi Europe Ltd. Asahi UK Ltd. has responsibility for the development of the following Super Premium brands across the UK and Ireland; these include; Peroni Nastro Azzurro, Pilsner Urquell, St Stefanus and Kozel. Through its distribution discipline, supplemented by engaging and innovative marketing activities Asahi UK is bringing value back into the Super Premium Beer category. More information can be found at



Britvic is the largest supplier of branded still soft drinks in Great Britain (GB) and the number two supplier of branded carbonated soft drinks in GB. The company combines its own leading brand portfolio including Robinsons, J2O, Drench, Purdey’s, Fruit Shoot, R White’s, Britvic Mixers and Juices, with PepsiCo brands such as Pepsi Max, Tango 7UP and Lipton Ice Tea, which Britvic produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements. Operating in both the Take Home and On-Premise channels, Britvic offers its customers a portfolio of soft drinks to meet every consumer occasion and has a strong track record of delivering successful innovation.

For more information and recipes, visit www.sensationaldrinks.com


A lot has changed since J.C. Jacobsen shipped the first drop of Carlsberg to the UK in 1868. However, our founder’s dedication to bringing people together through better beer, burns as brightly as ever.  With a rich offering spanning mainstream lager, craft beer, cask ales, wines and spirits, we’ve upped the ante for pubs and bars through our brands, quality dispense, training and support.

Brewing brands
We’re passionate about brewing and selling some of Britain’s favourite beers. This includes Carlsberg, Danish style pilsner Carlsberg Export, Italian lager Poretti, Belgian ale Grimbergen, Czech craft lager Celia, and Sweden’s Backyard Brewery range including Shed Head, Bee 17 and Lawnmower. Plus, we hold the UK brand licences for Spanish lagers Mahou and San Miguel, and distribute the Brooklyn Brewery portfolio of craft beers across the UK.

Quality dispense and DraughtMaster™
Our latest innovation, DraughtMaster™ is a draught beer dispense system that is a step-change for pubs and bars. The compact solution gives venues with limited space the chance to stock premium lager and craft beer, needing only water, a power supply and drainage. It uses 20 litre PET kegs, replacing Co2 with a built-in air compressor, an easy self-cleaning system and a simple modular structure to stock or rotate up to six draught beers.



In Great Britain Coca-Cola European Partners (CCEP) employs some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. In GB, CCEP makes, sells and delivers products including the following for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coca-Cola Zero, Coca-Cola Life, Fanta, Sprite, Dr Pepper, glacéau vitaminwater, glacéau smartwater, Schweppes, Schweppes Abbey Well, Relentless and Oasis. CCEP in GB also makes, sells or delivers Monster, Appletiser and Capri-Sun. CCEP has the largest share of soft drinks in the on trade and its leading portfolio offers something for every consumer and occasion. Its broad range of products for the on-trade include the iconic Coca-Cola glass contour bottle, Schweppes mixers and the Appletiser range.


CPL Training Group are the biggest provider of compliance training in the UK. Over 25,000 learners go through training and qualifications with us every year. We’ve developed a range of short courses that lead to nationally recognised qualifications that fulfil legal or ‘due diligence’ requirements. We are also the biggest provider of personal licence training in the UK; 1 in 5 APLH and SCPLH candidates do this training with us at their choice of over 70 training venues nationwide.

We run over 1,000 PLH courses a year.We offer APLH, SCPLH and Designated Premises Supervisor training; SIA licence-linked security training; First Aid, Food Safety, Health and Safety, Manual Handling, Fire Marshal and SALPS (statutory training for Scottish staff serving alcohol), Underage Sales Prevention, Age Verification and Drugs Awareness. We also offer NVQs and Apprenticeships.

We deliver Any place and at any time! We will provide in-house training at your place of work at a time that suits your convenience – not ours. We will come to you 365 days a year, 24/7.

We offer choice Some training courses are best delivered face-to-face, and sometimes it’s a legal requirement that they are. Security and First Aid training are two examples. Other courses can be delivered either face-to-face or online. CPL has developed its own online platform from which a suite of superb e-learning courses are available. This is a particularly cost-effective training delivery solution for companies that operate from many different locations. For full details of our e-learning, and for an interactive demonstration visit: www.cple-learning.co.uk .

We innovate  – in addition, if we don’t have a ready-made training solution for a particular need, we’ll create one. We created a Conflict Management course for venue managers of the Revolution Vodka Bar chain. We created bespoke Time Management and Conflict Management courses for Business Development Managers at Admiral Taverns and Marston’s. We created and delivered ‘Challenge 25′ training for Asda and Responsible Retailing for bar staff at Shearing’s. To find out more contact us on: Tel: 0151 650 6910 Web: contact.us@cpltraining.co.uk



FENTIMANS have been making the finest quality natural, botanical drinks since 1905.  Their award winning beverages are hand crafted, using the finest natural ingredients from all around the world. To create a superior taste unlike other carbonated drinks, Fentimans make their drinks using the time-honoured botanical brewing technique. This traditional process takes a full 7 days from start to finish.

It is this traditional botanical brewing process that produces the depth of flavour, mouth-feel and rich texture which are the hallmark of Fentimans drinks today. This is the Fentimans way which has stood the test of time – with the knowledge and expertise being passed from generation to generation of the Fentimans family. The result is a superior tasting, natural range of beverages.

Fentimans can now be found around the world with distribution in over 70 countries. As well as a solid range of soft drinks, they also produce a broad range of mixers that are an ideal match for a variety of premium spirits and a delicious alcoholic ginger beer. Fentimans has gained a loyal customer base with an impressive social media following and continues to be a firm favourite with young and old alike.



heinekenHEINEKEN Is the UK’s leading long alcoholic drinks producer with an unrivalled portfolio of cider and beer brands. The Company is the UK operating division of Heineken NV, Europe’s biggest and most international brewer. HEINEKEN’s UK business is headquartered in Edinburgh, with a number of regional production sites across the country. The company has a rich history stretching back over 250 years through some of the most famous names in British cider making and brewing including HP Bulmer, William Younger and Courage.

In addition to key brands Heineken®, Foster’s, Desperados, Strongbow, Bulmers, Kronenbourg 1664 and John Smith’s, we offer a wide range of niche and speciality beers and ciders including Amstel, Tiger, Sol, Dos Equis, Newcastle Brown Ale, Deuchars IPA, Symonds Founders Reserve, Jacques cider and Birra Moretti.

Our aim is to support our customers’ businesses across all trade channels with great brands backed by industry- leading customer service and support. Our aim is to grow the cider and beer category through a relentless commitment to promoting responsible drinking allied to long- term investment in a portfolio of brands that is admired by customers and drinkers alike.




There are more than 62,500 employees in 100 countries, the Kuehne + Nagel Group is one of the world’s leading logistics companies. Its strong market position lies in the seafreight, airfreight, contract logistics and overland businesses, with a clear focus on providing IT-based lead logistics solutions.

KN Drinks Logistics provides world class capability to the drinks industry. Across the UK we employ 2000 staff and have 2 million square feet of dedicated warehousing space. We offer a shared user network for warehousing and distribution in the on and off-trade and our customers include international beer brand owners, soft drinks, regional brewers, wines & spirits and pub retailers.



Molson Coors brews & distributes with one important mission, delighting the world’s beer drinkers. Operationally our focus is to be first choice for customers & consumers and this underpins everything we do. Our portfolio includes 2,000 of the best names in the business across beer, spirits, cider, wine & soft drinks. With a Wine range of 700 wines, 400 exclusive to on-trade and 150 Molson Coors exclusives, from reliably great house wines, to a sophisticated selection for celebrations, Molson Coors enables you to assemble the best possible offering for you and your business



Poppleston Allen is the largest firm of specialist licensing solicitors in the UK; dealing exclusively with alcohol and entertainment licensing, regulatory crime, gambling and related training. As a result, it employs more licensing experts than any other firm to provide an unparalleled licensing service. Each year the firm is entrusted to manage over 8,000 applications of one sort or another by some of the country’s leading retail and leisure brands. This ranges from national pub companies and restaurant chains to independent operators, nightclubs, fast-food brands, cinemas and gambling operators.


Judging Partners


HGEM is the Guest Experience Management solution for the hospitality industry. We know that the actual experience of your guests does not always match your intentions, so we try to help you bridge that gap with technology and services. We use a unique benchmarking framework to define key standards in the context of your brand and then use a methodology to do 3 things: engage your audiences (both internal and external), measure performance (using mystery visits and feedback analytics), and improve your results (through actions and learning). We support pub groups such as Punch, Greene King and Peach Pubs.



Bar Partners

 Founded in 1862, the BACARDÍ rum business, like the family that owned it, was Cuban. In October 1960, revolutionary government forces illegally confiscated all company assets in Cuba – a devastating blow for a business just shy of its 100th anniversary. Shortly after the Cuban Revolution, Bacardi established its global corporate headquarters in Bermuda, which manages all Bacardi global brands. Today, Bacardi is a leading global spirits company. Our Bermuda operations control and manage our global spirits business, as well as give back to the local community as part of our commitment in investing in the areas where we live and work through charitable efforts.



Diageo is the world’s leading premium drinks company. Our brands, such as Guinness, Smirnoff and Johnnie Walker, are steeped in heritage, craftsmanship and authenticity, and each has its own story to tell. Our reserve brands of fine spirits, such as Ketel One and Tanqueray tell stories through innovative production, inspiring design and once-in-a-lifetime experiences.

Our company moves at pace, it looks ahead, and continues to evolve and improve. This makes for a vibrant and truly diverse company, a true reflection of the world today, able to provide as much in return, as our people can bring.


Fever Tree










Hi-Spirits is one of the UK’s leading spirit distributors with a diverse portfolio of award-winning brands. From heavyweights like Southern Comfort, Fireball and Antica Sambuca, to premium bar favourites such as Buffalo Trace, Fernet-Branca and Antica Formula, along with innovative new brands such as Brooklyn Gin and Tijuana Sweet Heat our dynamic portfolio cannot be ignored.

Building relationships with our customers has always been at the very heart of what we do and we pride ourselves on working collaboratively with bars, retailers and distributors to create effective, bespoke brand support that really drives customer demand and builds sales.

Every brand has a place within the Hi-Spirits portfolio. We believe in bringing the right brands to each consumer and have a flexible approach that allows us to work with brands with zero budget through to those with multi-million pound budgets.



Founded in 2012, Indie Brands was born out of a desire to redefine what it means to be a drinks distributor.

We scout the world with the aim of connecting original and distinctive drinks producers with like-minded individuals. From mystical Mexican mezcals, to first-rate Finnish vodkas, we never stop exploring. Our latest addition to the portfolio is the original strawberry gin Puerto de Indias, distilled in Seville with fresh strawberries.

We invite you to join our community of open minds, a welcome place to share and celebrate new ways of thinking, drinking and creating.



KETTLE® Chips is the UK’s best-loved hand cooked crisp brand, renowned for including ‘Absolutely Nothing Artificial’ in its products. Seasonings are made with real food ingredients, not synthesised in a laboratory, and there’s no added MSG. Last year all seasonings were made gluten free, reflecting the nutritional demands of the modern consumer. KETTLE® Chips’ potatoes are 100% British, and the majority come from within just 30 miles of the factory.

Also on the Kettle Foods stand is Metcalfe’s®, a brand that’s both light-hearted and lighter, with a wide range of under 100 calorie snacks across the Popcorn, Rice Cakes and brand new Corn Chips ranges.

Metcalfe’s® mindfully creates products to ensure that fat, salt and sugar are no more than they need to be for that perfect tasting snack. That goes as far as looking into existing products and reformulating where needed. In 2017 Metcalfe’s® Popcorn won a Sugar Reduction Award for ‘Best Sugar Reduction Through Reformulation’ for its leading Sweet ‘n Salt product, which now includes a beautifully balanced Stevia blend. This change alone has removed around 20 tonnes of sugar from the nation’s diets since the reformulation.


The coffee cocktail culture is consistently growing, and we at Tia Maria are proud to be at the forefront of this movement. Tia Maria is a coffee liqueur that combines 100% Arabica finest coffee with a hint of vanilla and Jamaican Rum.

Completely harmonic and of solid structure and body, Tia Maria presents an optimal aromatic intensity. The strong aroma of coffee emanates immediately and opens itself with light notes of chocolate and pipe tobacco before then softening with hints of caramelised cane sugar and vanilla. No other liqueur can make a coffee cocktail quite like Tia Maria.




At almost double the size of any other brand, WKD is the undisputed RTD total category leader.  WKD has reigned as Britain’s top-selling traditional RTD brand for well over a decade.

WKD Blue, the brand’s iconic flagship flavour, is by far the biggest-selling variant in the on-trade, single-handedly accounting for over 20% of the RTD category’s annual sales.  WKD Blue’s ‘must-stock’ status was underlined in the Morning Advertiser’s ‘Top Brands to Stock 2019’ listings, which put WKD Blue at the very top of the RTD rankings.

WKD is the No.1 RTD choice amongst students and it also has more RTD shoppers than any other bottled RTD brand.  Continued marketing support ensures that the WKD brand resonates with its key audience of 18 to 24 year-olds.  Last year, a 48-strong WKD student team was established to drive engagement in university cities; the WKD-branded space featured at 11 music festivals; and the category-leader supported the on-trade with thousands of fun-shaped pitchers for sharing multi-serve themed WKD cocktails.

Innovative NPD helps to reinvigorate the whole category and drive the success of the £100 million WKD brand.  2018 saw the launches of both a new flavour variant – WKD Mango Crush – and a range of cocktails in cans under the name WKD MIXED.