Our Sponsors

Headline Partner

logo-sky-spectrum Sky entertains and excites tens of thousands of pubs and clubs, with the most comprehensive multichannel television service in the UK and Ireland, helping to deliver value and drive revenue for licensees.

At Sky, we continue to invest in the best entertainment and live sport, as well as providing our customers with the very best in products and services. We led the UK into the age of high definition television and launched Europe’s first 3DTV channel, Sky 3D. More recently, we acquired The Cloud, the largest public WiFi provider, with over 9,000 pubs on our network. The service delivers simple, fast, reliable and cost effective broadband to millions of Wi-Fi enabled smartphones, laptops and entertainment devices.

We offer our licensees support through branded POS, Preview and PreviewLIVE – our magazine and website for licensed Sky TV subscribers – helping to inform licensees about upcoming sporting fixtures and best practice on making the most out of sport.

As part of our bigger picture, Sky believes in making a wider contribution to the communities in which it operates, increasing participation in, and access to, the arts, grassroots sport and positive action on the environment.

Call Sky Business on 08448 244 244, where our dedicated team will be able to show you how Sky can help drive revenue for your business



Sky logo

The Morning Advertiser has been the leading provider of business information to the pub and bar sector since 1794. Today it publishes a successful magazine, website and a portfolio of events.

The magazine is read by over 30,000 operators representing over 43,000 pubs. Its vibrant website has over 140,000 readers every month for their fix of news, how to’s and insight. And The MA’s portfolio of around 20 awards, events and business conferences including the Publican Awards are aimed at showcasing success in the pub trade.

All our content is created to help support and provide inspiration for operators to run more successful businesses.


Our Sponsors

Best Pub Employer (Up to 500 Employees) –  Sponsored by AB InBev

AB InBev is the world’s leading brewer and one of the top five global consumer companies. In the UK we employ nearly 1,000 people across our two breweries and local headquarters and are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are proud to offer a leading premium beer portfolio including global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bass® and Boddingtons®. Through our products, people and investment in responsible drinking, the environment and community,  we are excited to work toward our Dream: Bringing People Together For A Better World. Learn more at www.ab-inbev.co.uk or on Twitter through @ABInBevUKI_News.


Best Pub Brand/Concept – Sponsored by Asahi Uk

asahi-logo-300x300Asahi UK Ltd. is the UK and Ireland subsidiary of Asahi Europe Ltd. Asahi UK Ltd. has responsibility for the development of the following Super Premium brands across the UK and Ireland; these include; Peroni Nastro Azzurro, Pilsner Urquell, St Stefanus and Kozel. Through its distribution discipline, supplemented by engaging and innovative marketing activities Asahi UK is bringing value back into the Super Premium Beer category. More information can be found at


Best Community Pub Operator – Sponsored by Britvic Soft Drinks

Britvic Soft Drinks is one of the UK’s leading soft drinks manufacturers and is dedicated to creating and building brands such as Pepsi, Robinsons, Tango and J₂O into household names. Operating in both the ‘Take Home’ and ‘On-Premise’ markets, it is the largest supplier of branded still soft drinks and the number two supplier of branded carbonates. The company offers its customers a portfolio of soft drinks to meet every consumer occasion and need and has a strong track record of delivering successful innovation.


Best Food Offer – Carlsberg UK

A lot has changed since J.C. Jacobsen shipped the first drop of Carlsberg to the UK in 1868. However, our founder’s dedication to bringing people together through better beer, burns as brightly as ever.  With a rich offering spanning mainstream lager, craft beer, cask ales, wines and spirits, we’ve upped the ante for pubs and bars through our brands, quality dispense, training and support.

Brewing brands
We’re passionate about brewing and selling some of Britain’s favourite beers. This includes Carlsberg, Danish style pilsner Carlsberg Export, Italian lager Poretti, Belgian ale Grimbergen, Czech craft lager Celia, and Sweden’s Backyard Brewery range including Shed Head, Bee 17 and Lawnmower. Plus, we hold the UK brand licences for Spanish lagers Mahou and San Miguel, and distribute the Brooklyn Brewery portfolio of craft beers across the UK.

Quality dispense and DraughtMaster™
Our latest innovation, DraughtMaster™ is a draught beer dispense system that is a step-change for pubs and bars. The compact solution gives venues with limited space the chance to stock premium lager and craft beer, needing only water, a power supply and drainage. It uses 20 litre PET kegs, replacing Co2 with a built-in air compressor, an easy self-cleaning system and a simple modular structure to stock or rotate up to six draught beers.

Get in touch
If you want to get to know us a little better, or to talk beer, wines, spirits or DraughtMaster™ then get in touch… Twitter @CarlsbergUKCorp


Best Drinks Offer – Sponsored by Coca-Cola European Partners (CCEP)


In Great Britain Coca-Cola European Partners (CCEP) employs some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. In GB, CCEP makes, sells and delivers products including the following for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coca-Cola Zero, Coca-Cola Life, Fanta, Sprite, Dr Pepper, glacéau vitaminwater, glacéau smartwater, Schweppes, Schweppes Abbey Well, Relentless and Oasis. CCEP in GB also makes, sells or delivers Monster, Appletiser and Capri-Sun. CCEP has the largest share of soft drinks in the on trade and its leading portfolio offers something for every consumer and occasion. Its broad range of products for the on-trade include the iconic Coca-Cola glass contour bottle, Schweppes mixers and the Appletiser range.

Best Managed Pub Company (51 + sites)Sponsored by CPL Training Group

cpl-trainingCPL Training Group are the biggest provider of compliance training in the UK. Over 25,000 learners go through training and qualifications with us every year. We’ve developed a range of short courses that lead to nationally recognised qualifications that fulfil legal or ‘due diligence’ requirements. We are also the biggest provider of personal licence training in the UK; 1 in 5 APLH and SCPLH candidates do this training with us at their choice of over 70 training venues nationwide.

We run over 1,000 PLH courses a year.We offer APLH, SCPLH and Designated Premises Supervisor training; SIA licence-linked security training; First Aid, Food Safety, Health and Safety, Manual Handling, Fire Marshal and SALPS (statutory training for Scottish staff serving alcohol), Underage Sales Prevention, Age Verification and Drugs Awareness. We also offer NVQs and Apprenticeships.

We deliver Any place and at any time! We will provide in-house training at your place of work at a time that suits your convenience – not ours. We will come to you 365 days a year, 24/7.

We offer choice Some training courses are best delivered face-to-face, and sometimes it’s a legal requirement that they are. Security and First Aid training are two examples. Other courses can be delivered either face-to-face or online. CPL has developed its own online platform from which a suite of superb e-learning courses are available. This is a particularly cost-effective training delivery solution for companies that operate from many different locations. For full details of our e-learning, and for an interactive demonstration visit: www.cple-learning.co.uk .

We innovate  – in addition, if we don’t have a ready-made training solution for a particular need, we’ll create one. We created a Conflict Management course for venue managers of the Revolution Vodka Bar chain. We created bespoke Time Management and Conflict Management courses for Business Development Managers at Admiral Taverns and Marston’s. We created and delivered ‘Challenge 25′ training for Asda and Responsible Retailing for bar staff at Shearing’s. To find out more contact us on: Tel: 0151 650 6910 Web: contact.us@cpltraining.co.uk



Best Brewing Pub Company – Sponsored by Fentimans

FENTIMANS have been making the finest quality natural, botanical drinks since 1905.  Their award winning beverages are hand crafted, using the finest natural ingredients from all around the world. To create a superior taste unlike other carbonated drinks, Fentimans make their drinks using the time-honoured botanical brewing technique. This traditional process takes a full 7 days from start to finish.

It is this traditional botanical brewing process that produces the depth of flavour, mouth-feel and rich texture which are the hallmark of Fentimans drinks today. This is the Fentimans way which has stood the test of time – with the knowledge and expertise being passed from generation to generation of the Fentimans family. The result is a superior tasting, natural range of beverages.

Fentimans can now be found around the world with distribution in over 70 countries. As well as a solid range of soft drinks, they also produce a broad range of mixers that are an ideal match for a variety of premium spirits and a delicious alcoholic ginger beer. Fentimans has gained a loyal customer base with an impressive social media following and continues to be a firm favourite with young and old alike.


Best New Pub/Bar –
Sponsored by Heineken

heinekenHEINEKEN Is the UK’s leading long alcoholic drinks producer with an unrivalled portfolio of cider and beer brands. The Company is the UK operating division of Heineken NV, Europe’s biggest and most international brewer. HEINEKEN’s UK business is headquartered in Edinburgh, with a number of regional production sites across the country. The company has a rich history stretching back over 250 years through some of the most famous names in British cider making and brewing including HP Bulmer, William Younger and Courage.

In addition to key brands Heineken®, Foster’s, Desperados, Strongbow, Bulmers, Kronenbourg 1664 and John Smith’s, we offer a wide range of niche and speciality beers and ciders including Amstel, Tiger, Sol, Dos Equis, Newcastle Brown Ale, Deuchars IPA, Symonds Founders Reserve, Jacques cider and Birra Moretti.

Our aim is to support our customers’ businesses across all trade channels with great brands backed by industry- leading customer service and support. Our aim is to grow the cider and beer category through a relentless commitment to promoting responsible drinking allied to long- term investment in a portfolio of brands that is admired by customers and drinkers alike.


Best Late Night Operator –
Sponsored by Jaegermeister UK

Jagermeister for web

Mast-Jaegermeister UK (MJUK) is the first wholly owned subsidiary outside of Germany and is solely responsible for the distribution of Jägermeister, the UK’s Number One best-selling speciality spirit. The UK is the third biggest Jägermeister market and Mast-Jaegermeister UK has established a high performance culture to satisfy customer needs and deliver excellence. In 2015 Mast-Jaegermeister UK became one of the youngest companies ever to achieve the Investors in People GOLD status, joining the top 7% of accredited organisations across the UK committed to realising the potential of their people.

Best served Ice Cold, Jägermeister is a unique herbal spirit made from 56 different herbs, blossoms, roots and fruits. An incredibly versatile liqueur, Jägermeister can also be used to create a range of long drinks and cocktails, including signature serve the Root56; Jägermeister and ginger beer with a lime and cucumber garnish.


Best Tenanted/Leased Pub Company (501+ sites) –
Sponsored by Kuehne + Nagel Group


There are more than 62,500 employees in 100 countries, the Kuehne + Nagel Group is one of the world’s leading logistics companies. Its strong market position lies in the seafreight, airfreight, contract logistics and overland businesses, with a clear focus on providing IT-based lead logistics solutions.

KN Drinks Logistics provides world class capability to the drinks industry. Across the UK we employ 2000 staff and have 2 million square feet of dedicated warehousing space. We offer a shared user network for warehousing and distribution in the on and off-trade and our customers include international beer brand owners, soft drinks, regional brewers, wines & spirits and pub retailers.


Best Managed Pub Company (2-50 sites) –
Sponsored by Molson Coors


Molson Coors brews & distributes with one important mission, delighting the world’s beer drinkers. Operationally our focus is to be first choice for customers & consumers and this underpins everything we do. Our portfolio includes 2,000 of the best names in the business across beer, spirits, cider, wine & soft drinks. With a Wine range of 700 wines, 400 exclusive to on-trade and 150 Molson Coors exclusives, from reliably great house wines, to a sophisticated selection for celebrations, Molson Coors enables you to assemble the best possible offering for you and your business



Business Leader – Sponsored by Poppleston Allen

Poppleston Allen solicitors is the largest firm of specialist licensing in the UK; dealing exclusively with alcohol and entertainment licensing, regulatory crime, gambling and related training. As a result, it employs more licensing experts than any other firm to provide an unparalleled licensing service. Each year the firm is entrusted to manage over 6,000 applications of one sort or another by some of the country’s leading retail and leisure brands. This ranges from national pub companies and restaurant chains to independent operators, nightclubs, fast-food brands, cinemas and gambling operators.


Judging Partners


HGEM is the Guest Experience Management solution for the hospitality industry. We know that the actual experience of your guests does not always match your intentions, so we try to help you bridge that gap with technology and services. We use a unique benchmarking framework to define key standards in the context of your brand and then use a methodology to do 3 things: engage your audiences (both internal and external), measure performance (using mystery visits and feedback analytics), and improve your results (through actions and learning). We support pub groups such as Punch, Greene King and Peach Pubs.



MCA provides expert insight into the branded UK eating and drinking out sector. It reveals emergent opportunities for your company and gives invaluable intelligence to improve your operations and growth strategy.

MCA brings together two of the leading specialist information providers serving the eating and drinking out market, M&C Report and Allegra Foodservice. This has created a unique combination of topical, comprehensive daily coverage, together with essential analysis and insight of market data and trends.

The need for reliable information and data is crucial to enable foodservice executives to make informed business decisions. MCA gets to the heart of the issues facing the sector, providing revealing analysis and insight that is constantly updated to meet the specific needs of industry users.


Bar Partners

Diageo  is a global leader in beverage alcohol with an outstanding collection of brands including Guinness, Hop House 13, Smirnoff, Cîroc and Ketel One Vodkas, Gordon’s and Tanqueray Gins, Johnnie Walker and Haig Club whiskies, Captain Morgan and Baileys. Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small.is the world’s leading premium drinks business with an outstanding collection of brands across the spirits category.

We are passionate about our customers and consumers and in providing the best possible experience, from every single one of our products, and in how we go about our business.   We’re innovative, constantly searching for new ideas that drive growth for us and our customers and we’re courageous in pursuing the full potential of our brands.  We work hard to support our customers in growing their business by providing clear consumer insights and advice on how to optimise the potential of their alcohol offering.  In the On Trade we focus on inspiring consumers in their choices, driving premiumisation and delivering consistent high quality – the key factors that contribute to consumer satisfaction and help build business reputation.  As part of this, we offer an industry-leading bartender training programme, ‘Diageo Bar Academy’, which provides accredited training to inspire bartenders and raise industry standards. This programme is proven to grow alcohol category sales by 14%1 by embedding bar skills, service techniques and product knowledge.  For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com.

Since launching in 2005, Fever-Tree has established itself as the mixer drink specialists, crafting a range of sixteen products with a similarly intrepid attitude: going to the ends of the earth, sourcing the highest quality natural ingredients for the best tasting mixers.

Fever-Tree’s award-winning mixers taste clean, subtle and balanced, with authentic flavours and fine carbonation to perfectly enhance the flavour of high quality spirits.

After all, if ¾ of your drink is the mixer, mix with the best.



A family-owned business with over 150 years of wine-making heritage in the Penedès region west of Barcelona, Freixenet is renowned for the quality and consistency of its world-leading Denominación de Origen sparkling wine. From the famous Freixenet Cordon Negro Brut – Freixenet’s key brand in the iconic frosted black bottle – to our exciting ICE Cava innovation and more recently our premium Prosecco in the stylish cut glass bottles, Freixenet continues to fuse tradition and technology in pursuit of excellence in fine wine-making.

Come and visit the Freixenet Vintage Van at the Publican awards to taste our delicious range of sparkling wines.



WKD has reigned as Britain’s top-selling traditional RTD brand for over a decade and at almost double the size of any other RTD brand, it remains the undisputed brand-leader.  WKD Blue, the iconic brand’s flagship flavour, is by far the biggest-selling RTD in the on-trade with this top-selling line single-handedly accounting for almost a quarter of the total annual RTD category’s sales value in on-premise outlets.   Indeed, WKD Blue’s ‘must stock’ status was highlighted in the Morning Advertiser’s recently-published 2017 Drinks List which put WKD Blue at the very top of the RTD rankings in the ‘Top Brands to Stock’ category with WKD Iron Brew and WKD Berry also featuring amongst the Top 10 RTD best sellers.  WKD also ranks as the No.1 RTD choice amongst students4.  It has more RTD shoppers than any other RTD brand5, and during 2017 WKD has successfully recruited a new generation of consumers following a radical reinvention of the brand, ensuring that it resonates with the lifestyles of its key audience of 18 to 24-year-olds.  Innovative NPD and marketing support has driven the success of this £100 million brand1 which is continuing to tap into current trends with the launch of NKD to broaden the appeal of the RTD category by offering lower-calorie (95 Kcal per 275ml bottle) options in two sophisticated, contemporary flavour combinations – Lemon & Lime and Blueberry & Elderflower.