Our Sponsors

Headline Partner


logo-sky-spectrum Sky entertains and excites tens of thousands of pubs and clubs, with the most comprehensive multichannel television service in the UK and Ireland, helping to deliver value and drive revenue for licensees.

At Sky, we continue to invest in the best entertainment and live sport, as well as providing our customers with the very best in products and services. We led the UK into the age of high definition television and launched Europe’s first 3DTV channel, Sky 3D. More recently, we acquired The Cloud, the largest public WiFi provider, with over 9,000 pubs on our network. The service delivers simple, fast, reliable and cost effective broadband to millions of Wi-Fi enabled smartphones, laptops and entertainment devices.

We offer our licensees support through branded POS, Preview and PreviewLIVE – our magazine and website for licensed Sky TV subscribers – helping to inform licensees about upcoming sporting fixtures and best practice on making the most out of sport.

As part of our bigger picture, Sky believes in making a wider contribution to the communities in which it operates, increasing participation in, and access to, the arts, grassroots sport and positive action on the environment.

Call Sky Business on 08448 244 244, where our dedicated team will be able to show you how Sky can help drive revenue for your business


The Morning Advertiser

Sky logo

The Morning Advertiser has been the leading provider of business information to the pub and bar sector since 1794. Today it publishes a successful magazine, website and a portfolio of events.

The magazine is read by over 30,000 operators representing over 43,000 pubs. Its vibrant website has over 140,000 readers every month for their fix of news, how to’s and insight. And The MA’s portfolio of around 20 awards, events and business conferences including the Publican Awards are aimed at showcasing success in the pub trade.

All our content is created to help support and provide inspiration for operators to run more successful businesses.


Our Sponsors


Supporting Best Pub Employer (500+ Employees)

AB Inbevfor webAB InBev is the world’s leading brewer and one of the top five global consumer companies. In the UK we employ nearly 1,000 people across our two breweries and local headquarters and are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are proud to offer a leading premium beer portfolio including global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local champions Bass® and Boddingtons®. Through our products, people and investment in responsible drinking, the environment and community,  we are excited to work toward our Dream: Bringing People Together For A Better World. Learn more at www.ab-inbev.co.uk or on Twitter through @ABInBevUKI_News.



Supporting Best Pub Brand/Concept

asahi-logo-300x300Asahi UK Ltd. is the UK and Ireland subsidiary of Asahi Europe Ltd. Asahi UK Ltd. has responsibility for the development of the following Super Premium brands across the UK and Ireland; these include; Peroni Nastro Azzurro, Pilsner Urquell, St Stefanus and Kozel. Through its distribution discipline, supplemented by engaging and innovative marketing activities Asahi UK is bringing value back into the Super Premium Beer category. More information can be found at



Bar Partner


Bacardi was built on the enduring legacy of a family, where it is a strong vibrant, family owned spirits company, nurtured by seven generations of the Bacardí family. It is the largest, privately held spirits company in the world, producing and marketing internationally recognized spirits and wines.

Bacardi was founded in 1862 in Santiago de Cuba, when Don Facundo Bacardí Massó revolutionized the spirits industry by creating the world’s first light-bodied rum. Since then, our company has grown to include an impressive portfolio of more than 200 brands and labels, including BACARDÍ®, the world’s best-selling and most-awarded rum; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky,  the world’s most awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; and ST-GERMAIN®, a super-premium elderflower liqueur.



Supporting Best Community Pub Operator

Britvic 360x360

Britvic Soft Drinks is one of the UK’s leading soft drinks manufacturers and is dedicated to creating and building brands such as Pepsi, Robinsons, Tango and J₂O into household names. Operating in both the ‘Take Home’ and ‘On-Premise’ markets, it is the largest supplier of branded still soft drinks and the number two supplier of branded carbonates. The company offers its customers a portfolio of soft drinks to meet every consumer occasion and need and has a strong track record of delivering successful innovation.


Coca-Cola European Partners

Supporting Best Drinks Offer


In Great Britain Coca-Cola European Partners (CCEP) employs some 4,000 people across England, Scotland and Wales at manufacturing sites, offices and depots. In GB, CCEP makes, sells and delivers products including the following for The Coca-Cola Company (TCCC): Coca-Cola, diet Coke, Coca-Cola Zero, Coca-Cola Life, Fanta, Sprite, Dr Pepper, glacéau vitaminwater, glacéau smartwater, Schweppes, Schweppes Abbey Well, Relentless and Oasis. CCEP in GB also makes, sells or delivers Monster, Appletiser and Capri-Sun. CCEP has the largest share of soft drinks in the on trade and its leading portfolio offers something for every consumer and occasion. Its broad range of products for the on-trade include the iconic Coca-Cola glass contour bottle, Schweppes mixers and the Appletiser range.


CPL Training Group

Supporting Best Managed Pub Company (51 + sites)

cpl-trainingWe are the biggest provider of compliance training in the UK. Over 25,000 learners go through training and qualifications with us every year. We’ve developed a range of short courses that lead to nationally recognised qualifications that fulfil legal or ‘due diligence’ requirements. We are also the biggest provider of personal licence training in the UK; 1 in 5 APLH and SCPLH candidates do this training with us at their choice of over 70 training venues nationwide.

We run over 1,000 PLH courses a year.We offer APLH, SCPLH and Designated Premises Supervisor training; SIA licence-linked security training; First Aid, Food Safety, Health and Safety, Manual Handling, Fire Marshal and SALPS (statutory training for Scottish staff serving alcohol), Underage Sales Prevention, Age Verification and Drugs Awareness. We also offer NVQs and Apprenticeships.

We deliver Any place and at any time! We will provide in-house training at your place of work at a time that suits your convenience – not ours. We will come to you 365 days a year, 24/7.

We offer choice Some training courses are best delivered face-to-face, and sometimes it’s a legal requirement that they are. Security and First Aid training are two examples. Other courses can be delivered either face-to-face or online. CPL has developed its own online platform from which a suite of superb e-learning courses are available. This is a particularly cost-effective training delivery solution for companies that operate from many different locations. For full details of our e-learning, and for an interactive demonstration visit: www.cple-learning.co.uk .

We innovate  – in addition, if we don’t have a ready-made training solution for a particular need, we’ll create one. We created a Conflict Management course for venue managers of the Revolution Vodka Bar chain. We created bespoke Time Management and Conflict Management courses for Business Development Managers at Admiral Taverns and Marston’s. We created and delivered ‘Challenge 25′ training for Asda and Responsible Retailing for bar staff at Shearing’s. To find out more contact us on: Tel: 0151 650 6910 Web: contact.us@cpltraining.co.uk



Supporting Responsible Retailer of the Year

Drinkaware-logoDrinkaware is an independent charity that promotes responsible drinking and works to reduce alcohol misuse and harm in the UK. Drinkaware is supported by voluntary donations from the drinks industry and major UK supermarkets. They provide people with evidence-based information about alcohol to help them make informed decisions about their own drinking habits.

Drinkaware works with the medical community, third sector organisations, government and the drinks industry to achieve its goals and help to support people change their own drinking behaviour for the better.


Farm Frites

Supporting Best Pub Operations Team


Potato grower and manufacturer, Farm Frites, has manufactured high quality chilled and frozen potato products for 45 years.  Since opening its UK office 25 years ago, Farm Frites has continued to supply operators from QSR to premium casual dining with potato products which cater for the dynamic demands of today’s consumer. Whether fries, thick-cut chips, wedges, mash or hash browns, its products take the strain off chefs by reducing the mess and stress in creating products from scratch.

Grown on its Farms in Holland and Belgium, Farm Frites’ potatoes are harvested, manufactured and frozen at the peak of freshness for the best in taste – the freshness of the land.



Bar Partner

Fentimans Banner Logo

FENTIMANS have been making the finest quality natural, botanical drinks since 1905.  Their award winning beverages are hand crafted, using the finest natural ingredients from all around the world. To create a superior taste unlike other carbonated drinks, Fentimans make their drinks using the time-honoured botanical brewing technique. This traditional process takes a full 7 days from start to finish.

It is this traditional botanical brewing process that produces the depth of flavour, mouth-feel and rich texture which are the hallmark of Fentimans drinks today. This is the Fentimans way which has stood the test of time – with the knowledge and expertise being passed from generation to generation of the Fentimans family. The result is a superior tasting, natural range of beverages.

Fentimans can now be found around the world with distribution in over 70 countries. As well as a solid range of soft drinks, they also produce a broad range of mixers that are an ideal match for a variety of premium spirits and a delicious alcoholic ginger beer. Fentimans has gained a loyal customer base with an impressive social media following and continues to be a firm favourite with young and old alike.


Franklin & Sons

Bar Partner

FS-RGB-Colour-Logo-No SLFranklin & Sons handcrafted premium tonics and mixers are a perfect accompaniment for the most superior crafted sprits.

The first products were introduced in 1886, sold from their small family confectioners shop at 171 High Street, Rickmansworth, London. The three Franklin brothers then began selling their handcrafted range of soft drinks to great acclaim.

The brothers quickly established themselves as experts in creating authentic, high quality recipes made from delicious handpicked ingredients. An ethos which continues today by introducing the new range of premium tonics and mixers for a fantastic fusion with spirits.

Each variant is made from the beautiful spring water sourced from Staffordshire, which complements each drink and allows the subtlest of flavours to carry through.  Franklin & Sons tonics have no preservatives, artificial colours, or sweeteners.

The range is presented in bespoke 200ml bottles and has the naturally refreshing taste of Franklins, whilst preserving the provenance and heritage of the brand.

The Franklin’s signature serve, ‘1886,’ combines Sloe Gin over large cubed ice with a generous pour of Franklin & Sons Sicilian Lemon Tonic to create a warming and delightfully refreshing serve.



Supporting Best New Pub/Bar

heinekenHEINEKEN Is the UK’s leading long alcoholic drinks producer with an unrivalled portfolio of cider and beer brands. The Company is the UK operating division of Heineken NV, Europe’s biggest and most international brewer. HEINEKEN’s UK business is headquartered in Edinburgh, with a number of regional production sites across the country. The company has a rich history stretching back over 250 years through some of the most famous names in British cider making and brewing including HP Bulmer, William Younger and Courage.

In addition to key brands Heineken®, Foster’s, Desperados, Strongbow, Bulmers, Kronenbourg 1664 and John Smith’s, we offer a wide range of niche and speciality beers and ciders including Amstel, Tiger, Sol, Dos Equis, Newcastle Brown Ale, Deuchars IPA, Symonds Founders Reserve, Jacques cider and Birra Moretti.

Our aim is to support our customers’ businesses across all trade channels with great brands backed by industry- leading customer service and support. Our aim is to grow the cider and beer category through a relentless commitment to promoting responsible drinking allied to long- term investment in a portfolio of brands that is admired by customers and drinkers alike.



Bar Partner

160504-hi-spirits-logo01-02Hi-Spirits is one of the UK’s leading spirit distributors with a diverse portfolio of award winning brands. From heavyweights like Southern Comfort, Fireball and Antica Sambuca, to premium bar favourites such as Buffalo Trace, Fernet Branca and Antica Formula, along with innovative new brands such as Brooklyn Gin, Tijuana Sweet Heat and Tails Pre-Mixed Cocktails our dynamic portfolio cannot be ignored. Building relationships with our customers has always been at the very heart of what we do and we pride ourselves on working collaboratively with our good friends across the UK on and off trade to bring our brands to life.



Supporting Best Late Night Operator

Jagermeister for web

Mast-Jaegermeister UK (MJUK) is the first wholly owned subsidiary outside of Germany and is solely responsible for the distribution of Jägermeister, the UK’s Number One best-selling speciality spirit. The UK is the third biggest Jägermeister market and Mast-Jaegermeister UK has established a high performance culture to satisfy customer needs and deliver excellence. In 2015 Mast-Jaegermeister UK became one of the youngest companies ever to achieve the Investors in People GOLD status, joining the top 7% of accredited organisations across the UK committed to realising the potential of their people.

Best served Ice Cold, Jägermeister is a unique herbal spirit made from 56 different herbs, blossoms, roots and fruits. An incredibly versatile liqueur, Jägermeister can also be used to create a range of long drinks and cocktails, including signature serve the Root56; Jägermeister and ginger beer with a lime and cucumber garnish.


Kettle Chips

Kettle 223x223

We always insist on using the best potatoes we can find, hand cook them with care in small batches, then season with simple great tasting combinations of ingredients. So what you get are crunchy and tasty chips, each one a little different from the last.

We never add anything artificial to any of our seasonings – no added MSG, artificial flavours or colours. And that’s the way it’s been for over 30 years.

A simple formula but one that seems to work. Great tasting chips, made with care, by people with a real passion and commitment to what they do.


Kuehne and Nagel

Supporting Best Tenanted/Leased Pub Company (201+ sites)


There are more than 62,500 employees in 100 countries, the Kuehne + Nagel Group is one of the world’s leading logistics companies. Its strong market position lies in the seafreight, airfreight, contract logistics and overland businesses, with a clear focus on providing IT-based lead logistics solutions.

KN Drinks Logistics provides world class capability to the drinks industry. Across the UK we employ 2000 staff and have 2 million square feet of dedicated warehousing space. We offer a shared user network for warehousing and distribution in the on and off-trade and our customers include international beer brand owners, soft drinks, regional brewers, wines & spirits and pub retailers.



Supporting Best Premium Food Offer


At McCain Foods one of our strengths is that we understand that every sector and catering outlet has different needs. Offering consistently great products and service solutions is another. We believe that by working together we can create great food experiences that your customers remember, whatever the occasion, to make your pub business even more successful.

Whether you’re a traditional pub serving well known favourites, such as steak and ale pie with creamy mash, or a more modern venue dishing up new flavour concepts, the face of eating out is changing. McCain has a range of pub focused foodservice products to suit every taste and catering outlet, ensuring our customers can meet changing consumer needs.

Visit www.mccainfoodservice.co.uk for more information on the product range, the latest menu inspiration and to follow the story of our farmers and the lengths they go to produce the very best British potatoes for our chips.

Web: www.mccainfoodservice.co.uk

Twitter: @McCainFoods_B2B

Phone: 0800 146 573


Molson Coors

Supporting Best Managed Pub Company (2-50 sites)


Molson Coors brews & distributes with one important mission, delighting the world’s beer drinkers. Operationally our focus is to be first choice for customers & consumers and this underpins everything we do. Our portfolio includes 2,000 of the best names in the business across beer, spirits, cider, wine & soft drinks. With a Wine range of 700 wines, 400 exclusive to on-trade and 150 Molson Coors exclusives, from reliably great house wines, to a sophisticated selection for celebrations, Molson Coors enables you to assemble the best possible offering for you and your business


Poppleston Allen

Supporting Business Leader of the Year


Here at Poppleston Allen Solicitors we have one simple mission: to work with you to ensure that you get the appropriate and best alcohol, entertainment and gambling licences you need to run your businesses how you want to.

We can help you solve a range of licensing problems. These range from objections to applications, reviews, regulatory issues and representation in hearings to strategic advice and due-diligence on mergers and acquisitions.

As you might expect from the UK’s No1 licensing firm, we work with some of the UK’s biggest and most ambitious leisure brands. These include: Stonegate Pub Company, Mitchells & Butlers, Draft House, Caprice Holdings / Birley Group, Center Parcs, wagamama, PizzaExpress, Selfridges, Deltic Group, Vue Cinemas, Mutiny Festival, Morgans Hotel Group and Paddy Power.

And we do this for small, independent operators too.

Here are some things other people have said about us:

“They provide advice and administration to a consistently high standard and have a very positive and pro-active approach.” Group Head of Acquisitions, ASK! and Zizzi Restaurants

“On behalf of all of us here a big thank you for your advice and success. We’ll bask in it as long as we can.” Director, The Dalston Victoria Ltd

“A fantastic licensing practice which deserves its reputation.” The Legal 500 Directory

“Exceptional in times of crisis.” Chambers & Partners Directory

So if you would like to see what we can do you for, why not get in touch.


European Shuffleboard

Entertainment Partner

ShuffleBoard 223 for web

European Shuffleboard IS bringing the addictive fun game of shuffleboard to the UK. Our EU acclimatised boards have been especially designed to keep players on the tables and wanting to come back for more.


808 Whisky

Bar Partner

8O8Every generation needs a revolution.

Every generation needs an 8O8.

We have created a smooth, versatile, affordable whisky, perfect for todays music loving generation.

Through our love and strong connection with music, we are recruiting our market into the beauty, wonder and soul of whisky, giving them a credible alternative to the status quo of drinks.

We have forged a close personal relationship with the community, attaining credibility and access that other brands spend billions trying and failing to achieve.

Great music and amazing whisky can change your world…

8O8. Whisky remixed.


Judging Partners



HGEM is the Guest Experience Management solution for the hospitality industry. We know that the actual experience of your guests does not always match your intentions, so we try to help you bridge that gap with technology and services. We use a unique benchmarking framework to define key standards in the context of your brand and then use a methodology to do 3 things: engage your audiences (both internal and external), measure performance (using mystery visits and feedback analytics), and improve your results (through actions and learning). We support pub groups such as Punch, Greene King and Peach Pubs.





MCA provides expert insight into the branded UK eating and drinking out sector. It reveals emergent opportunities for your company and gives invaluable intelligence to improve your operations and growth strategy.

MCA brings together two of the leading specialist information providers serving the eating and drinking out market, M&C Report and Allegra Foodservice. This has created a unique combination of topical, comprehensive daily coverage, together with essential analysis and insight of market data and trends.

The need for reliable information and data is crucial to enable foodservice executives to make informed business decisions. MCA gets to the heart of the issues facing the sector, providing revealing analysis and insight that is constantly updated to meet the specific needs of industry users.