Siobhan Payne is the Festival Director of London Cocktail Week, which is the largest cocktail event of its kind in the world, now in its 9th year. She started her career in PR for some major drinks brands, before going on to joining London Cocktail Week founder Hannah Sharman-Cox in 2011 and building the festival into what it is today. London Cocktail Week has since spawned two other major drinks events – London Beer Week and London Wine Week and an umbrella brand DrinkUp. London – a guide to the best bars and drinks events in London all year round. In 2015, Siobhan was voted number 12 in the Event 100 Club, a list of the 100 most influential people in the events industry.